For the launch of C4 Classic Lemonade, the concept was simple and powerful: a storm of falling lemons cascading through the frame, capturing the sharp, unmistakable energy of citrus.

We built a fully simulated environment where lemons drop in slow, cinematic motion, before detonating into bursts of liquid and light — revealing the new flavor with impact. High-speed liquid simulations, detailed texture work, and precision lighting gave the spot a refreshing, yet powerful feel.

The contrast between natural citrus and controlled explosion reinforced both sides of the flavor: crisp summer brightness and unmistakable C4 intensity.

The result was a launch film that felt fresh, explosive, and built for momentum.

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